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Ketura Sun is the first commercial solar field in Israel, as well as the first solar field in the Middle East. With Ketura Sun, Arava Power Company has set a precedent for the solar industry both in Israel and around the world by building a solar field with a neshama (a soul). In Judaism, having a neshama entails being morally conscious. Ketura Sun will generate 4.95 MW of electricity from photovoltaic panels – powering three neighboring kibbutzim with clean, renewable energy. Additionally, Ketura Sun incorporates values of social justice and original artwork into an environmentally friendly energy plant. Ketura Sun is expanding the realm of possibility for the entire solar industry, as Arava Power Company continues to fuse ingenuity and technology with social justice and creativity.
Having a neshama means incorporating social justice projects and artwork into our state-of-the-art solar field. Honoring the ancient Jewish tradition of pe’ah , which teaches that the four corners of any field should be left un-harvested for the poor, Arava Power Company has decided to donate the proceeds generated by the four corners of the field to four worthy organizations.
The Solar Canvas™, a unique piece of art developed by artist Danny Lavie for the Arava Power Company, covers 80 dunams (20 acres) of the solar field, blending history and creativity into Ketura Sun. The Solar Canvas™, made completely of recycled asphalt, transforms Ketura Sun from a source of energy into a source of artistic inspiration. Visible by planes flying overhead and by GoogleEarth, the Solar Canvas™ is a depiction of David Ben Gurion, the first Prime Minister of Israel, who first envisioned the Negev Desert as a place to harvest Israel’s flowing supply of sunlight.
It is no coincidence that Ketura Sun has been built at Kibbutz Ketura – a forward-looking, environmentally friendly kibbutz in the middle of Israel’s Negev desert, one of the most intense desert environments (with some of the highest levels of solar radiation) in the world. Building a solar field in the Negev is a big leap forward towards energy independence for Israel, in a clean, green way. It is out of Arava Power Company’s love of Israel and the environment that we have made it our mission to lessen the country’s dependence on non-renewable resources.
In one of his famous speeches, Israel’s first Prime Minister, David Ben Gurion, once proclaimed that solar energy is the greatest natural resource, an ultimate source of life for everything under the sun. Arava Power Company leadership look to Ben Gurion as a source of inspiration both as a leader who dedicated his life’s work to bettering Israel, and as a visionary thinker for Israel’s potential as a solar-powered country.
Last changed: 02-09-2011 at 10:58 AM BackCommentsAdd Comment
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